We are pleased to announce that booking for the Real World Eye Tracking Course April 16 +17, 2018 at Royal Holloway, University of London, is now open. This course is supported by the BBSRC and is accredited by the Market Research Society (counting for 12h Continued Professional Development). It is run jointly by the Dept. of Psychology, Royal Holloway and Acuity Intelligence Ltd. Why do you need to know about eye tracking?

From glasses you can use almost anywhere to laptops with them built-in and now augmented and virtual reality headsets - eye tracking is everywhere! But not all eye trackers are created equal, and to get the best out of this technology you need look around. Whether for simply knowing where a person looks or understanding cognitive states in high pressure environments, this is a technology you can't afford to ignore. Why we run this course We believe you need some theoretical background to get the most out of eye-tracking, but we also recognise the value that comes from the hands-on experience of designing, running and analysing real studies. Our aim is to give you the confidence to dive in and save you from drowning when you do! No other course offers this range of cutting edge multi-platform systems in one place, without a sales-person in sight! Try things out, and see the results for yourself. What you will learn How to justify your use of eye tracking methods and understand the evidence they provide Where to find further information when running your own projects How to choose the right tools and begin running your own project How to get the most out of your research through good design and great analysis Course content The course contains a mix of interactive lectures and small team project work supervised by an expert in the field. All attendees will experience running an eye tracking project from start to finish. You will also get to chat with experts and develop a feel for issues, independent of hardware and software platforms, from various research applications.

Please see further details on https://www.royalholloway.ac.uk/psychology/research/eyetracking.aspx or book directly on https://www.eventbrite.com/e/real-world-eye-tracking-course-tickets-39696353... Please note, places often sell out quickly! We look forward to welcoming you in April! Best wishes Szonya Durant (RHUL) Tim Holmes (AI Ltd) ********************************************************************** Szonya Durant Department of Psychology Royal Holloway, University of London Egham TW20 0EX 01784 276522